Harry Kelly: Tasmania, The Switzerland of the South (1930s Art Deco Giclée)

Embark on a captivating journey to Australia's pristine wilderness with this stunning Harry Kelly Tasmania The Switzerland of the South reproduction. This 1930s poster is a masterpiece of Art Deco travel art, designed to transport viewers to Tasmania's majestic alpine lakes and mountains.

Harry Kelly (1896–1967) was a prominent Australian designer who worked for the Tasmanian Government Tourist Bureau during the golden age of graphic tourism. This poster perfectly embodies the Art Deco movement's influence on travel:

• Stylized Landscape: The design uses bold color blocks, simplified forms, and dramatic contrast—hallmarks of 1930s Modernism—to render the vast scenery of Mount Ida and Lake St. Clair (known locally as Leeawuleena, "sleeping water").

• Aspirational Slogan: The famous tagline, "The Switzerland of the South," strategically elevated the island's unique beauty by drawing a comparison to an established European luxury destination, appealing to the period's love of glamorous travel.

• Visual Impact: Kelly's use of rich blues, earth tones, and striking angular perspectives creates an immediate sense of wonder and adventure.

This print is an essential piece of vintage Australian advertising and sophisticated Art Deco decor, highly collectible for its design quality and historical link to early Australian tourism.

• Artist: Harry Kelly (1896–1967), influential Australian graphic designer.

• Artwork: Promotional poster for the Tasmanian Government Tourist Bureau (c. 1935).

• Artistic Style: Art Deco / Modernist lithography; bold simplification of landscape forms.

• Subject: Mount Ida and Lake St. Clair in the Tasmanian wilderness, promoted with a globally aspirational slogan.

• Print Quality: Museum-quality Archival Giclée Print faithfully recreating the original's rich, flat color printing and strong graphic lines.

• Aesthetic: Ultimate vintage travel poster and essential Australian landscape wall art.

Own this historically significant and visually powerful slice of 1930s travel glamour. This iconic Harry Kelly Tasmania print is an inspiring statement piece for any collector. Order this Art Deco Giclée reproduction today.

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• Australian vintage advertising posters 
• Vintage posters