Veuve Clicquot: "Le Tango de la Coupe" (1920s) Art Deco Poster Print by SEM

Enter the glittering world of Parisian high society and the pre-war dance craze with this iconic Veuve Clicquot Champagne poster reproduction. Created by the celebrated French illustrator SEM (Georges Goursat), Le Tango de la Coupe captures the drama, luxury, and kinetic energy of the early 20th-century elite.

This striking advertisement, though stylistically sleek enough to be mistaken for later Art Deco, was actually produced around 1913 at the height of the Tango craze sweeping Europe, particularly the exclusive venues of Monte Carlo and Paris. SEM, a master caricaturist famous for capturing the essence of the wealthy and fashionable, created this image which appeared in his popular album, Tangoville-sur-mer. The design focuses on a stylized couple locked in the intense embrace of the Tango, their motion echoing the bubble of champagne promised by the "Coupe" (cup/glass) of Veuve Clicquot. The use of bold color blocks and dynamic, simplified forms (proto-Art Deco) conveys the intoxicating rhythm and atmosphere of the social scene. This piece is a sophisticated and witty slice of vintage French advertising, celebrated as essential luxury bar art and a document of the Belle Époque's transition toward Modernism.

• Artist: SEM (Georges Goursat, 1863–1934), renowned French caricaturist and illustrator.

• Artwork: Le Tango de la Coupe (The Tango of the Cup) for Veuve Clicquot, c. 1913.

• Artistic Style: Belle Époque / Proto-Art Deco illustration; known for capturing fashionable society with simplified style.

• Technique: Originally a lithograph, often finished with pochoir (hand-coloring).

• Historical Note: Captures the early 20th-century cultural phenomenon of the Tango.

• Aesthetic: Ultimate vintage champagne poster and chic, dynamic French luxury decor.

Add the elegant, intoxicating glamour of 1913 Paris and Veuve Clicquot to your collection. This iconic SEM Tango poster is a rare and sophisticated statement piece. Order this Giclée reproduction today.

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• Champagne vintage posters 
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