René Vincent: Au Bon Marché "Bains de Mer" Art Deco Poster (c. 1925)

Transport your space to the sun-soaked, ultra-glamorous shores of the French Riviera with this spectacular 1925 advertising poster by the legendary illustrator René Vincent. Commissioned by Paris's iconic Au Bon Marché department store to promote their summer swimwear and coastal holiday collections, this masterpiece stands as a triumphant pinnacle of high Art Deco graphic design. It perfectly captures the dynamic, liberated spirit of the "Roaring Twenties" and the birth of modern resort fashion.

The artwork features a statuesque, impeccably chic woman striding confidently against a coastal breeze. She wears a vibrant, sunshine-yellow beach gown paired with a magnificent, oversized cape that billows dramatically behind her. The cape is adorned with a bold, repeating geometric-floral pattern in a striking cobalt blue and cream palette, contrasting beautifully with the solid black interior fabric. Her avant-garde look is completed by a matching yellow swim cap featuring a stylized black-and-white fan ornament, chunky black bangles, and a large, dome-shaped parasol washed in a deep ocean blue. Below her feet, a sleekly stylized blue sea is punctuated by minimalist white seagulls gliding across the horizon. Bold, hand-lettered Art Deco typography anchors the composition, proclaiming: "Au Bon Marché... Bains de Mer, Villes d’Eaux" (Seaside Bathing, Spa Towns).

The Artist: René Vincent (1879–1936)

René Vincent was one of the most influential French graphic designers of the early twentieth century. Working under the pseudonym "Rageot," Vincent defined the visual aesthetic of the 1920s through his contributions to fashion, automotive design, and luxury advertisements. He was a master at depicting the "New Woman" of the era—independent, athletic, and effortlessly elegant. Vincent’s hallmark style relied on dynamic lines, high-contrast flat color planes, and a sense of joyful movement, making his posters for elite brands like Bugatti, Michelin, and Au Bon Marché highly coveted collector's items.

Interior Decoration Theme Recommendation

Theme: Jazz Age Glamour / High-Contrast Coastal Deco

This vibrant, high-fashion statement piece is uniquely suited for an interior layout centered around 1920s luxury, glamorous resort styles, and striking graphic contrasts. The combination of vivid sunshine yellow, deep cobalt blue, and rich black creates an instant focal point that radiates energy and sophistication.

• How to Style It: Feature this print prominently in a stylish entryway, a luxury walk-in wardrobe, a lively sunroom, or a chic bathroom suite. Pair it with geometric black-and-white tiled floors, polished brass or chrome hardware, and sleek, minimalist furniture. Accent the space with plush textiles in solid royal blue or emerald green to echo the poster's upscale palette.

• Framing Advice: To emphasize its vintage editorial prestige, frame this piece in a bold, high-gloss black lacquer frame or a sleek, thin polished gold metal frame. A wide, clean white mat board will beautifully isolate the artwork and elevate its gallery presence.

• Perfect Companion Pieces: Create an incredible, era-defining display by grouping this print alongside other structural, French-inspired illustrations from the collection, such as Bernard Boutet de Monvel's tailored Parisian Elegance or the ultra-graphic Vézelise N°1 beer poster.

Premium Craftsmanship & Features

• Museum-Grade Giclée: We utilize state-of-the-art archival pigment inks to flawlessly preserve the electric intensity of the sunshine yellow gown and the deep, rich cobalt hues of the parasol.

• Archival Fine Art Paper: Printed on premium heavy-weight 200gsm, acid-free matte paper, creating a glare-free, velvet-smooth surface that perfectly captures the flat, rich ink layers typical of historical lithographic stone prints.

• Complete Period Accuracy: Calibrated with meticulous precision to protect the original clean linework, subtle background paper texture, and authentic vintage printer credits at the bottom border.

Art Deco: A Guide to the Glamour, Geometry, and History of the Jazz Age

Related collections

• 1920s art prints 
• Art Deco prints 
• Vintage posters