Leonetto Cappiello: Parapluie Revel (1922) Giclée Art Deco Poster

Own a foundational piece of modern advertising art with this spectacular Leonetto Cappiello Parapluie-Revel reproduction. This iconic c. 1922 poster is a masterpiece of early Art Deco design, showcasing the artist's revolutionary use of bold color and kinetic energy.

Leonetto Cappiello (1875–1942), the Italian-born "Father of Modern Advertising," revolutionized the poster by abandoning the dense ornament of Art Nouveau. He pioneered the use of simplified, dynamic figures and isolated them against a stark, flat, monochromatic background—a technique famously known as the "Figure-Flash"—to achieve maximum visual impact.

• The Yellow Flash: In this design for the Revel Umbrella company (based in Lyon), the figures are reduced to a blurred, kinetic mass of legs and raincoats, suggesting a hurried, protected dash from a storm. The dark umbrellas are the focus, while the brilliant, non-realistic yellow background makes the entire composition leap off the wall.

• Art Deco Transition: Created in the early 1920s, the poster brilliantly captures the speed, dynamism, and functional aesthetic of the emerging Art Deco movement. The emphasis is entirely on the action and the product's function, communicating the message instantly across a crowded public space.

• Design Innovation: This work is a crucial historical marker, representing the point where commercial graphic design shed its historical ties and embraced a Modernist approach to form and color.

This print is an essential piece of vintage French advertising art, highly valued for its design innovation and cultural significance.

• Artist: Leonetto Cappiello (1875–1942), "The Father of Modern Advertising."

• Artwork: Promotional poster for Parapluie-Revel Umbrellas (c. 1922).

• Artistic Style: Figure-Flash / Art Deco; utilizing bold, flat color fields and dynamic, isolated figures.

• Context: Defines the beginning of the Modernist era in French commercial graphic design, emphasizing product utility and action.

• Print Quality: Museum-quality Archival Giclée Print faithfully recreating the original's lithographic sharpness and intense color contrast (the yellow field against the dark figures).

• Aesthetic: Ultimate vintage French poster and chic Modernist decor.

Secure this highly influential masterwork that visually defined modern advertising. This stunning Cappiello Parapluie-Revel print offers dynamic energy, historical significance, and unmatched graphic sophistication. Order this Giclée reproduction today.

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