Zermatt Travel Poster Print by Emil Cardinaux (1908)

Product details

An Alpine destination for your travel collection

Celebrate an interest in Swiss mountain travel with this reproduction of Emil Cardinaux’s Zermatt poster (1908). Its connection to the Matterhorn gives it a particular sense of place, making it a thoughtful choice for a study, hallway or Alpine-themed gallery wall. Choose it as a reminder of a favourite journey or as part of a collection celebrating destinations you hope to explore.

About the poster

The 1908 date places this Swiss advertisement within the early history of modern travel-poster design. Cardinaux’s work connects a named destination with its mountain setting, offering an alternative to a photographic holiday view. For collectors, the poster provides a starting point for exploring how commercial art encouraged travel and how different places were presented to prospective visitors.

Create a personal mountain-travel corner

Imagine displaying the print near a bookshelf of walking guides, with warm wooden furniture, softly textured blankets and a treasured travel memento nearby. It can provide a year-round connection to the Alps, whether you enjoy mountain holidays, skiing or simply discovering places through their advertising history. The recorded pink, black and orange palette offers a starting point for coordinating accessories or companion prints in related tones.

A smaller format can join an established gallery arrangement, while a larger print gives the Swiss destination a more prominent place. Pairing it with another Swiss travel poster creates a geographical connection; adding Lake Louise and Tasmania broadens the display into a collection of mountain destinations. Consider your available wall space and surrounding furniture before choosing the size that suits your room.

Paper, printing and finish

This product is a reproduction, not an original advertisement from 1908. It is produced using giclée printing on 200gsm matte art paper, offering a matte paper surface for your chosen display. Select a print-only version if you would like to use your own frame, or choose a framed option with a black wooden frame and white mount. Three paper sizes provide flexibility for an individual travel feature or a grouped gallery wall.

Choose your size

• Small: 11 × 14 in, available as a print only or framed.
• Medium: 12 × 16 in, available as a print only or framed.
• Large: 18 × 24 in, available as a print only or framed.
• Framed options include a black wooden frame and white mount. Select your preferred size and finish above.

Pair it with

Continue the Swiss mountain-travel theme with the Ste-Croix et Les Rasses ski poster (1930s). For a broader mountain gallery wall, add the Canadian Pacific Lake Louise poster and the Tasmania travel poster (1930s), whose “Switzerland of the South” slogan makes a fitting connection to Zermatt.

Explore more Alpine posters and decorating ideas

Discover complementary mountain and winter-sports artwork in our vintage ski posters collection.

Find inspiration for an Alpine-themed display in Alpine Glamour: Styling Vintage Ski Prints for a Cozy and Chic Home.