{"product_id":"1920-advertisement-poster-leonetto-cappiello-parapluie-revel","title":"Leonetto Cappiello: Parapluie Revel (1922) Giclée Art Deco Poster","description":"\u003cp\u003e\u003cspan class=\"\"\u003eOwn a foundational piece of modern advertising art with this spectacular \u003c\/span\u003e\u003cb class=\"\"\u003eLeonetto Cappiello \u003ci\u003eParapluie-Revel\u003c\/i\u003e reproduction\u003c\/b\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e This iconic \u003c\/span\u003e\u003cb class=\"\"\u003ec. 1922 poster\u003c\/b\u003e\u003cspan class=\"\"\u003e is a masterpiece of early \u003c\/span\u003e\u003cb class=\"\"\u003eArt Deco\u003c\/b\u003e\u003cspan class=\"\"\u003e design,\u003c\/span\u003e\u003cspan class=\"\"\u003e showcasing the artist's revolutionary use of bold color and kinetic energy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLeonetto Cappiello\u003c\/b\u003e (1875–1942), the Italian-born \"Father of Modern Advertising,\" revolutionized the poster by abandoning the dense ornament of Art Nouveau. He pioneered the use of \u003cb\u003esimplified, dynamic figures\u003c\/b\u003e and isolated them against a \u003cb\u003estark, flat, monochromatic background\u003c\/b\u003e—a technique famously known as the \"Figure-Flash\"—to achieve maximum visual impact.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eThe Yellow Flash:\u003c\/b\u003e In this design for the Revel Umbrella company (based in Lyon), the figures are reduced to a blurred, kinetic mass of legs and raincoats, suggesting a hurried, protected dash from a storm. The dark umbrellas are the focus, while the brilliant, non-realistic \u003cb\u003eyellow background\u003c\/b\u003e makes the entire composition leap off the wall.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eArt Deco Transition:\u003c\/b\u003e Created in the early 1920s, the poster brilliantly captures the speed, dynamism, and functional aesthetic of the emerging \u003cb\u003eArt Deco\u003c\/b\u003e movement. The emphasis is entirely on the \u003cb\u003eaction and the product's function\u003c\/b\u003e, communicating the message instantly across a crowded public space.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDesign Innovation:\u003c\/b\u003e This work is a crucial historical marker, representing the point where commercial graphic design shed its historical ties and embraced a Modernist approach to form and color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis print is an essential piece of \u003cb\u003evintage French advertising art\u003c\/b\u003e, highly valued for its design innovation and cultural significance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eArtist:\u003c\/b\u003e \u003cb\u003eLeonetto Cappiello\u003c\/b\u003e (1875–1942), \"The Father of Modern Advertising.\"\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eArtwork:\u003c\/b\u003e Promotional poster for \u003cb\u003eParapluie-Revel Umbrellas\u003c\/b\u003e (c. \u003cb\u003e1922\u003c\/b\u003e).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eArtistic Style:\u003c\/b\u003e \u003cb\u003eFigure-Flash\u003c\/b\u003e \/ \u003cb\u003eArt Deco\u003c\/b\u003e; utilizing bold, flat color fields and dynamic, isolated figures.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eContext:\u003c\/b\u003e Defines the beginning of the Modernist era in French commercial graphic design, emphasizing product utility and action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePrint Quality:\u003c\/b\u003e \u003cb\u003eMuseum-quality Archival Giclée Print\u003c\/b\u003e faithfully recreating the original's lithographic sharpness and intense color contrast (the yellow field against the dark figures).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAesthetic:\u003c\/b\u003e Ultimate \u003cb\u003evintage French poster\u003c\/b\u003e and chic \u003cb\u003eModernist decor\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSecure this highly influential masterwork that visually defined modern advertising. This stunning \u003cb\u003eCappiello \u003ci\u003eParapluie-Revel\u003c\/i\u003e print\u003c\/b\u003e offers dynamic energy, historical significance, and unmatched graphic sophistication. \u003cb\u003eOrder this Giclée reproduction\u003c\/b\u003e today.\u003c\/p\u003e\n\u003cp data-sourcepos=\"11:1-11:693\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca title=\"Discover more about Leonetto Cappiello\" href=\"https:\/\/thetrumpetshopvintageprints.com\/pages\/leonetto-cappiello\"\u003eRead more about Leonetto Cappiello\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 data-sourcepos=\"11:1-11:704\"\u003eRelated collections\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca title=\"Discover the full 1920s art prints collection\" href=\"https:\/\/thetrumpetshopvintageprints.com\/collections\/1920s-art-prints\"\u003e1920s art prints\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/thetrumpetshopvintageprints.com\/collections\/leonetto-cappiello-posters\" title=\"Browse more Leonetto Cappiello posters\"\u003eLeonetto Cappiello posters\u003c\/a\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"Discover the full vintage posters collection\" href=\"https:\/\/thetrumpetshopvintageprints.com\/collections\/vintage-posters\"\u003eVintage posters\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-sourcepos=\"21:1-21:193\"\u003e \u003c\/p\u003e","brand":"The Trumpet Shop Vintage Prints","offers":[{"title":"11\" x 14\" print","offer_id":44079532376117,"sku":null,"price":17.95,"currency_code":"GBP","in_stock":true},{"title":"12\" x 16\" print","offer_id":44079532441653,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true},{"title":"18\" x 24\" print","offer_id":44079532539957,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2726\/8368\/files\/cappiello-parapluie-revel-umbrella-yellow-art-deco-1929.jpg?v=1762807708","url":"https:\/\/thetrumpetshopvintageprints.com\/products\/1920-advertisement-poster-leonetto-cappiello-parapluie-revel","provider":"The Trumpet Shop Vintage Prints","version":"1.0","type":"link"}