London Underground Vintage Posters

London Underground Vintage Posters



The London Underground is a world-renowned public transportation system that has been in operation for over 150 years. Throughout its long history, the Tube has been a source of inspiration for artists, designers, and advertisers alike. One of the most iconic aspects of the London Underground's visual identity is its collection of vintage posters.

The earliest Tube posters date back to the late 19th century when the system was first established. These early posters were simple and informative, providing details about the routes and fares. However, as the Tube grew in popularity, so did the posters. By the early 20th century, the London Underground had become a canvas for some of the world's most talented artists and designers.

During the interwar period, the London Underground commissioned a series of striking posters that promoted travel to various parts of London and beyond. These posters featured bold, eye-catching designs and vibrant colors that captured the excitement of the era. Many of these posters were designed by notable artists such as Edward McKnight Kauffer, who is widely considered to be one of the most influential graphic designers of the 20th century.

One of the most famous Tube posters of all time is "Keep Calm and Carry On." This poster was designed in 1939 as part of a series of three posters aimed at boosting morale during World War II. While the other two posters were widely distributed, "Keep Calm and Carry On" was never actually used during the war. It wasn't until the early 21st century that the poster became popular, when a copy was discovered in a second-hand bookshop and sold at auction.

In recent years, there has been a renewed interest in vintage Tube posters. These posters have become highly collectible, with some fetching thousands of pounds at auction. Many people are drawn to the nostalgia of the posters, which evoke a bygone era of travel and adventure. Others appreciate the artistry and design of the posters, which are often more visually striking than contemporary advertising.


The London Transport Museum is home to a vast collection of vintage Tube posters. The museum regularly hosts exhibitions and displays that showcase some of the most iconic posters from the past. Visitors can also purchase reproductions of many of the posters, allowing them to own a piece of London Underground history.

Vintage Tube posters are an enduring symbol of the London Underground's rich history and visual identity. These posters have played a significant role in promoting the Tube and its services over the years, and they continue to captivate and inspire people today. Whether you're a collector, an art lover, or a history buff, vintage Tube posters offer a fascinating glimpse into the past and a unique way to connect with one of the world's most iconic public transportation systems.

Back to blog