{"product_id":"vintage-umbrella-poster-leonetto-cappiello-parapluie-revel","title":"Vintage umbrella poster - Leonetto Cappiello: Parapluie Revel (1922)","description":"\u003cp\u003e\u003cspan class=\"\"\u003eOwn a foundational piece of modern advertising art with this spectacular \u003c\/span\u003eLeonetto Cappiello \u003ci\u003eParapluie-Revel\u003c\/i\u003e vintage  umbrella poster\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e This iconic \u003c\/span\u003ec. 1922 poster\u003cspan class=\"\"\u003e is a masterpiece of early \u003c\/span\u003eArt Deco\u003cspan class=\"\"\u003e design,\u003c\/span\u003e\u003cspan class=\"\"\u003e showcasing the artist's revolutionary use of bold color and kinetic energy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942), the Italian-born \"Father of Modern Advertising,\" revolutionized the poster by abandoning the dense ornament of Art Nouveau. He pioneered the use of simplified, dynamic figures and isolated them against a stark, flat, monochromatic background—a technique famously known as the \"Figure-Flash\"—to achieve maximum visual impact.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe Yellow Flash: In this design for the Revel Umbrella company (based in Lyon), the figures are reduced to a blurred, kinetic mass of legs and raincoats, suggesting a hurried, protected dash from a storm. The dark umbrellas are the focus, while the brilliant, non-realistic yellow background makes the entire composition leap off the wall.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArt Deco Transition: Created in the early 1920s, the poster brilliantly captures the speed, dynamism, and functional aesthetic of the emerging Art Deco movement. The emphasis is entirely on the action and the product's function, communicating the message instantly across a crowded public space.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesign Innovation: This work is a crucial historical marker, representing the point where commercial graphic design shed its historical ties and embraced a Modernist approach to form and color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis print is an essential piece of vintage French advertising art, highly valued for its design innovation and cultural significance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eArtist: Leonetto Cappiello (1875–1942), \"The Father of Modern Advertising.\"\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArtwork: Promotional poster for Parapluie-Revel Umbrellas (c. 1922).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArtistic Style: Figure-Flash \/ Art Deco; utilizing bold, flat color fields and dynamic, isolated figures.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContext: Defines the beginning of the Modernist era in French commercial graphic design, emphasizing product utility and action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePrint Quality: Museum-quality Archival Giclée Print faithfully recreating the original's lithographic sharpness and intense color contrast (the yellow field against the dark figures).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAesthetic: Ultimate vintage French poster and chic Modernist decor.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSecure this highly influential masterwork that visually defined modern advertising. This stunning Cappiello \u003ci\u003eParapluie-Revel\u003c\/i\u003e print offers dynamic energy, historical significance, and unmatched graphic sophistication. Order this Giclée reproduction today.\u003c\/p\u003e\n\u003cp data-sourcepos=\"11:1-11:693\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca title=\"Discover more about Leonetto Cappiello\" href=\"https:\/\/thetrumpetshopvintageprints.com\/pages\/leonetto-cappiello\"\u003eRead more about Leonetto Cappiello\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 data-sourcepos=\"11:1-11:704\"\u003eRelated collections\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca title=\"Discover the full 1920s art prints collection\" href=\"https:\/\/thetrumpetshopvintageprints.com\/collections\/1920s-art-prints\"\u003e1920s art prints\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/thetrumpetshopvintageprints.com\/collections\/leonetto-cappiello-posters\" title=\"Browse more Leonetto Cappiello posters\"\u003eLeonetto Cappiello posters\u003c\/a\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"Discover the full vintage posters collection\" href=\"https:\/\/thetrumpetshopvintageprints.com\/collections\/vintage-posters\"\u003eVintage posters\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-sourcepos=\"21:1-21:193\"\u003e \u003c\/p\u003e","brand":"The Trumpet Shop Vintage Prints","offers":[{"title":"11\" x 14\" print","offer_id":44079532376117,"sku":null,"price":30.0,"currency_code":"AUD","in_stock":true},{"title":"12\" x 16\" print","offer_id":44079532441653,"sku":null,"price":38.0,"currency_code":"AUD","in_stock":true},{"title":"18\" x 24\" print","offer_id":44079532539957,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2726\/8368\/files\/vintage-umbrella-poster-leonetto-cappiello-parapluie-revel-main-image.jpg?v=1783940438","url":"https:\/\/thetrumpetshopvintageprints.com\/en-au\/products\/vintage-umbrella-poster-leonetto-cappiello-parapluie-revel","provider":"The Trumpet Shop Vintage Prints","version":"1.0","type":"link"}